Partnership for the future: why businesses should support Children of Heroes
The war in Ukraine has highlighted the significance of long-term help. Many nonprofits now rely on sustained cooperation that allows planning, accountability, and continuity. This shift makes a business charity partnership in Ukraine especially important.
In this article, we explain why businesses play a significant role in social responsibility, suggest ways to participate as a responsible corporate partner, and outline the benefits of a partnership for the future with Children of Heroes of Ukraine.
Why businesses play a unique role in social impact
While individual donations usually respond to urgency, corporate involvement works on a different scale. Companies can commit resources in advance, build processes around support, and integrate social responsibility into daily operations. This approach creates the foundation for long-term social impact partnerships, letting nonprofits focus on results instead of constant fundraising.
Social responsibility has also become a practical expectation in times of war. Employees, partners, and clients closely watch how companies act during crises. In Ukraine, many businesses have stepped in when society faced major challenges. They support communities in different ways:
- open free spaces with electricity and heating during power cuts
- support employees affected by the war
- spread awareness of humanitarian and military fundraisers
- adjust prices during critical periods
- provide logistics and technical support
These actions show how business resources can translate directly into sustained social impact.
How businesses can get involved with a charity
Businesses can support charities in different ways, depending on their size, resources, and internal priorities. Some formats focus on funding, while others focus on people, expertise, or long-term cooperation. This flexibility makes a nonprofit partnership for businesses possible across different industries and company sizes.
Direct financial support
Companies can make one-time contributions to support specific fundraisers or commit to monthly or annual donations. Long-term financial support gives the charity predictability and allows it to plan in advance. Some businesses choose to fund a single program, while others provide flexible support that can be allocated where needs are highest.
Cause marketing
Cause marketing links business activity with fundraising. This can include co-branded campaigns, where part of a product or service price is directed to the charity, or limited offers created for specific social initiatives. Some companies tie donations to product launches, anniversaries, or holidays, using moments of high visibility to raise funds and awareness.
Employee engagement
Many companies involve their teams directly. Payroll giving allows employees to donate small amounts regularly, often with employer matching. Internal fundraising initiatives, such as charity auctions or fairs, help teams feel personally involved in the cause. Team-based campaigns can also strengthen collaboration while contributing to a social goal.
Corporate volunteering and mentorship
Businesses can contribute expertise instead of funding as part of sustainable corporate philanthropy. Pro bono support may include legal, financial, marketing, IT, or operational help. Mentorship programs allow professionals to share knowledge, while skills-based volunteering focuses on practical tasks where business skills are directly useful.
In-kind and technical support
Some companies provide products, services, or infrastructure that directly support daily operations. This may include technology, software, equipment, or logistics. In-kind support often covers needs that would otherwise require a significant budget.
Strategic partnerships
Strategic partnerships focus on long-term cooperation and are often part of a broader corporate social responsibility strategy in Ukraine. These partnerships are built around shared goals, thorough planning, and clear responsibilities on both sides. Businesses and the charity work together to design programs, measure results, and adapt support over time.
Business benefits of partnering with Children of Heroes Ukraine
Children of Heroes is a charity fund that provides long-term support to Ukrainian children who have lost one or both parents as a result of the war. Founded in 2022, the Fund works with families from the moment they join and continues support until children turn 18 and take their first steps into adulthood. Assistance includes psychological care, education, medical support, humanitarian aid, and everyday needs, coordinated through a dedicated Family Helper assigned to each family.
The Fund officially operates in Ukraine, the United States, and the Netherlands, which allows it to work with companies from different jurisdictions. This international structure is especially important for enabling corporate support for Ukrainian children across borders.
Many Ukrainian businesses are currently focused on supporting military or defense-related needs. At the same time, foreign companies often prefer, or are legally required, to direct their support toward civilian and humanitarian causes. Children of Heroes works exclusively with children and families, making it an appropriate partner for international businesses interested in business philanthropy for children.
Children of Heroes already partners with prominent Ukrainian companies supporting war-affected children across different industries. The Fund also works with small and mid-sized businesses and adapts partnership formats to match available resources, timelines, and goals.
Below are the key benefits businesses gain when partnering with Children of Heroes.
CSR & ESG alignment
Partnering with Children of Heroes helps companies meet their corporate social responsibility (CSR) commitments and support environmental, social, and governance (ESG) frameworks through concrete, measurable action. The Fund’s long-term programs and clear reporting allow businesses to demonstrate ESG impact in Ukraine.
Employee engagement and pride
Supporting children affected by the war strengthens internal culture. Involvement through donations, volunteering, or corporate programs supports ethical business giving and creates a sense of participation that feels meaningful.
Reputation and trust
Consistent cooperation with a transparent charity builds credibility over time. Businesses that support Children of Heroes demonstrate responsibility toward communities, which strengthens trust among customers, partners, and the wider public.
Transparent reporting for stakeholders
Children of Heroes publishes regular monthly and annual reports, financial statements, and audit results. Clear metrics and documented spending support accountability for boards, investors, and internal teams, making it easier to report on corporate support for Ukrainian children.
Lasting purpose
Supporting children means supporting the future workforce and society as a whole. This allows businesses to build a business charity partnership in Ukraine that remains relevant even during market fluctuations and changing priorities.
Conclusion
Long-term cooperation with business allows nonprofits to plan forward, stay accountable, and support those in need over time.
Children of Heroes provides comprehensive support to children who have lost one or both parents, operates transparently in Ukraine, the United States, and the Netherlands, and works only with civilian needs. This makes the Fund a practical partner for global companies helping Ukrainian children, as well as for local businesses.
Partnering with Children of Heroes allows companies to turn social responsibility into consistent, lasting impact.
FAQ
What types of companies can partner with Children of Heroes?
Companies of any size and from different industries can partner with Children of Heroes. The Fund works with Ukrainian and international businesses, cooperates on civilian and humanitarian initiatives focused on children. If you have questions or want to discuss partnership opportunities, you can contact the team at [email protected].
How can small or mid-sized businesses get involved?
Small and mid-sized businesses can contribute through one-time or regular donations, employee fundraising, cause marketing campaigns, in-kind support, or pro bono expertise. Partnership formats are adapted to available resources and capacity.
How does Children of Heroes handle transparency and reporting for corporate partners?
The Fund publishes regular monthly and annual reports, financial statements, and audit results. Corporate partners can rely on documented spending and publicly available information.
What does a long-term partnership with Children of Heroes include?
Long-term partnerships are built around shared goals, predictable support, and clear responsibilities. They may include multi-year funding, ongoing programs, employee involvement, or strategic cooperation adjusted as needs change.